The launch of the Rolls-Royce Phantom on 1 January 2003 was much more than the reveal of a new ultra-luxury car; it signalled the 21st Century renaissance of the world's most famous luxury automobile brand and the first glimpse of a masterpiece that quickly established itself at the pinnacle of automotive excellence.
2013 Rolls-Royce Phantom Coupe
2013 Rolls-Royce Phantom Coupe
2013 Rolls-Royce Phantom Coupe
2013 Rolls-Royce Phantom Coupe
2013 Rolls-Royce Phantom Coupe
2013 Rolls-Royce Phantom Coupe
2013 Rolls-Royce Phantom Coupe
For the preceding five years, under BMW Group ownership and in the absence of publicity, designers, engineers and skilled production staff had overseen the birth of a flagship Rolls-Royce motor car and state-of-the-art production facility on the Goodwood Estate in Southern England. Without parallel in the car industry, the achievement was all the more astonishing for a brand which shouldered the weight of historic ups (and occasional downs) and for which expectations for the future were rightly high.
From launch, the Rolls-Royce Phantom proved itself a worthy recipient of the famous Spirit of Ecstasy figurine. From Pantheon grille to long rear overhang, the design was clearly a Rolls-Royce. Every angle revealed a bold yet elegant car with road presence that was second to none.
For such an imposing car, Phantom surprised drivers with its agility and precision in motion while its ride was described by the company at the time as 'designed to lower the pulse'. The magnificently sublime ride, famed through model generations, had returned and waftability re-affirmed itself in the company lexicon.
At the car's core lay a ground-breaking, lightweight aluminium space-frame with power supplied by a sophisticated, direct-injection V12 engine, married to a six-speed auto gearbox. And complementing this excellence in engineering was Phantom's beautiful interior, presenting hand-stitched sumptuous leathers, fine veneers and exquisite detailing, a combination that marked the car as something uniquely special.
New Phantom variants were added, starting with Phantom Extended Wheelbase in 2005. In 2007, Phantom Drophead Coupé revealed the ultimate in luxurious open-top motoring, while Phantom Coupé, Rolls-Royce's sophisticated grand tourer, joined the family in 2008. All were warmly received.
Design
"We should think of Phantom design as a piece of popular, classical music. Over time this has the possibility of different interpretations without losing the essential melody that we know so well." Ian Cameron - Rolls-Royce Motor Cars Director of Design
Like a piece of inspirational music, the Rolls-Royce Phantom continues to delight an audience. Familiar melodies - classic design cues that can be traced through the model generations - are brought to life by an orchestra of craftspeople working at the Home of Rolls-Royce in Goodwood, where attention to the finest detail delights in every car.
Familiar themes begin with the famous Spirit of Ecstasy, proudly adorning each model's Pantheon grille leaning into the wind with fluttering gown, while in side profile all Phantom family members present a long rear over-hang and classic two-to-one wheel to body height.
The thin-rimmed steering-wheel is reminiscent of elegantly engineered multifunction helms of the Phantom II and III, while further cues in the form of bulls-eye air vents and organ-stop plungers further hint at past masterpieces.
But 21st Century design cues also delight owners, as well as those for whom a glimpse of a Rolls-Royce is a rare moment to be treasured. The interlocked double-R Rolls-Royce monogram in the hubcaps, for example, which remain upright at all times. And coach doors with soft close function, which house Teflon-coated umbrellas to provide the grandest form of disembarkation from any motor car, whatever the weather.
Nearly ten years from launch, the design team responsible for creating a modern masterpiece remain at Rolls-Royce. And for Director of Design Ian Cameron, updating a 21st Century classic would start with one priority: a harmonious, timeless design to embrace state-of-the-art technological improvements.
The new, modern front-end for Phantom Series II, perhaps best exemplifies changes that are more than skin deep. Recessed behind new rectangular light apertures and re-designed front bumpers are fully LED light clusters. The signature is an elegant and dramatic bar, capturing the simple elegance of a continuously lit element, a feature complementing Rolls-Royce tail light design. For balance and proportion, this is integrated horizontally across the centre of Phantom's four-compartment headlamp.
Rolls-Royce Phantom Coupé and Drophead Coupé now come with a single piece grille surround, presenting a smoother, more contemporary front end that arch into sculpted front wings, while Phantom saloon features a new rear bumper incorporating a polished stainless steel highlight.
Rolls-Royce Phantom Saloon and Extended Wheelbase wear a new front wing R-R badge with repeat indicator while three new wheel options, including painted, part-polished and polished, add to the range of 21" wheels, the largest fitted as standard to any production car.
"The result is thoroughly modern, yet embraces those traditional design cues. It's a familiar design, but it's lit in a different way." - Ian Cameron
Interior
Simplicity of design and the very finest materials contribute to the timeless architecture of any Phantom, where touch points are exclusively wood, chrome and leather and where feet can easily be lost in deep, lambswool rugs.
Arguably the best place to experience Phantom's luxury is from the rear seat of Phantom Saloon where passengers - elevated by 18 mm - are presented with an inspirational view down the long sweep of the bonnet and onto the Spirit of Ecstasy. A reduction in the number of seat flutes in front and rear, from five to three, gives a more modern complement to the car's sumptuous natural grain leather and flutes are also added to Drophead Coupé and Coupé seats for Phantom Series II.
An oasis of calm, Rolls-Royce interiors are the perfect environment in which to relax and unwind in welcoming silence. But they can also be a centre for entertainment. Phantom Saloon's theatre configuration adds two monitors within veneered picnic tables for rear seat passengers which are linked to a multi-media player, mounted in a compartment at the rear of the centre console. The inclusion of AV connectors, a six-DVD changer housed in the lower glove box and USB port in the centre console, means occupants can view separate content wherever they may be seated, front or rear.
The LOGIC7 surround sound system by Harman can create a truly cinematic experience on any journey. Seven individual sound signals are processed specifically for the car and its interior conditions using a combination of speakers that include subwoofers housed within resonance chambers in the space created by Phantom's double floor. A nine-channel amplifier delivers supreme clarity, clearly placing musical instruments, sound effects and dialogue at different depths giving the impression of sitting in row one or 20 of a concert.
At the touch of a button, Phantom's elegant analogue clock flips to reveal a new control centre display. The screen has increased in size from 6.5 to 8.8 inches with enhanced pixel density providing a more refined image, as well as split-menu display for more intuitive access to different functions.
A stylish new chrome controller, discreetly hidden within the centre console and rear-centre arm rests when not in use, is flanked by function keys such as menu, telephone and navigation to allow easier access to infotainment functions.
Eight functional bookmarks are now included beneath the monitor. These can be programmed to present desired information at the touch of a chrome key, for example the preferred orientation for satellite navigation maps, to present favourite television channels, pre-set radio stations or to access Phantom's telephone menu.
All Rolls-Royce Phantom family cars now benefit from improved interfaces and interaction with wireless technology. Finding a restaurant, booking a table, then being guided to its location, for example, comes courtesy of the improved functionality and inter-connectivity of Phantom's new satellite navigation system. Further enhancements to navigation functions include guided tours: at the Home of Rolls-Royce, which is situated next to the historic town of Chichester in England, drivers may choose to select a 45 minute tour taking in Roman Britain.
For Rolls-Royce Phantom Series II the telephone cradle has been replaced by a standard fit smart phone cradle which connects directly into the car antennae. The centre recess now also includes USB, Aux-in and 12V power sockets. Additionally, music can be copied directly onto the car's hard-drive, thanks to the addition of a USB port in the glove compartment.
Articles Source : Netcarshow
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